Detect, Interact and Prevent Gambling Risk and Harm
The ultimate data-driven prevention tool for finding and assisting at-risk gamblers
ALeRT offers gambling operators a complete and practical tool to reduce and prevent gambling risk and harm for online and in-person customers. ALeRT is a Focal Research Consultants Limited product based on over 20 years of peer-reviewed research and industry testing.
Regulatory Compliance
Operators must ensure that their venue is compliant with all gambling laws. ALeRT provides a modern solution to help prevent gambling risk and harm.
Safer Gambling
Gambling organizations can extend safer gambling beyond identification to protect all of their customers before problems occur.
Detect Gambling Risk
With over 100 risk variables, operators and regulators can feel confident they can reach the right players with the right message at the right time when someone is engaging in risky play.
Fully manage safer customer interactions
Now in over 400 venues globally, ALeRT is a proven, powerful solution to fully manage safer gambling and customer interaction initiatives, including precise dashboard and player analytics, interactions reporting and management reporting.
In addition, ALeRT provides broad coverage of a full suite of products, including pokies, video lottery, slots, electronic roulette, table games, sports betting, racing, etc.
ALeRT’s Safer Gambling Solutions
Contact us to see how we can help with gambling compliance.
Requesting a demo of our services is easy. Whether your venue requires a data driven gambling risk detection system, staff interaction training, or customer gambling help materials, ALeRT has your needs covered.
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Our Clients
"ALeRT has created a strong impact on our safer gambling program by allowing us to focus on interacting with those customers that are in need with proven results."
"The ALeRT BETTOR Protection System software uses routinely stored customer data to create complex models for identifying and managing high-risk play (the algorithm) that otherwise may not be outwardly visible to operators or customers."
"We worked in combination with other casino operators and Focal Research to develop sophisticated algorithms that will allow the assessment and detection of at-risk customers on our electronic roulette products. Data from the algorithms are delivered via an insightful dashboard, which has been rolled out to all Grosvenor venues."
What clients are saying about ALeRT
Browse our latest news, presentations & media releases
Focal to Share Leading-Edge Player Protection Research and Safer Gambling Insights At International Conference on Gambling & Risk-Taking
March 13, 2023
Focal will be will be sharing their latest research and insights on player protection for at-risk gamblers at the International Conference on Gambling & Risk Taking in Las Vegas, on May 23rd-25th at the MGM Park.
Focal Team Attends ICE London 2023 to Advance Conversation on Safer Gambling and Player Protection
February 13, 2023
Focal team attends ICE London 2023 to advance conversation on safer gambling and player protection with ALeRT BETTOR Protection.
Focal to Advance the Conversation on Using Technology for Safer Gambling Interactions & Affordable Play at ICE London 2023
January 17, 2023
Focal's President, Tracy Schrans and Director of Safer Gambling and Stakeholder Engagement, Jay Robinson, will speak on two-panel discussions on Feb 8th and 9th at ICE London 2023.
Focal President to Present on Responding to Risky Play in Real-Time at RGC Discovery 2022
November 29, 2022
Focal Research Consultants Limited announced today that Principal and President, Tracy Schrans, will share insights and evidence on Focal’s new prevention model – RG Smart Gambling Machines - at the Responsible Gaming Councils 2022 Discovery Conference.
Recap of IAGR Melbourne 2022
October 31, 2022
Joined by over 40 conference speakers and panelists, 250 regulators, Focal Research is happy to have shared the stage with...
Focal presenting at IAGR Melbourne 2022 on October 19
October 18, 2022
On October 19th, Tracy Schrans, Principal and President of Focal Research and C.E.O. Tony Schellinck, will be presenting their paper "Creating Smart Responsible Gambling EGM's.
Focal’s CEO, Director of Safer Gambling to Discuss The Future of Gambling Prevention at AGLC Symposium
September 19, 2022
Dr. Tony Schellinck and Jay Robinson would present at the Alberta Gaming and Liquor Control Commissions “New Opportunities” Insight Symposium, on September 27th, 2022.
Focal Nominated for Two Vixio 2022 Global Regulatory Awards
September 1, 2022
Focal finalist for RegTech Provider of the Year and Responsible Gambling Service or Solution Provider of the Year.
Focal Presents Research on Affordability & The Impact of Customer Interactions at EASG Conference in Oslo
August 30, 2022
Focal will be presenting two research papers at the European Conference on Gambling Studies & Policy Issues (EASG) on September 6th-9th, 2022, in Oslo, Norway.
ALeRT™ BETTOR Protection System Preventing Gambling Risk and Harm in Over 400+ Locations Across The Globe
August 8, 2022
Focal Research Consultants Limited announced today that the ALeRT™ BETTOR Protection System is now in over 400+ locations worldwide.
Focal Research Wins Halifax Chamber Export Business of The Year Award – 2022
May 3, 2022
Thank you to the Halifax Chamber and congratulations to all the winners and nominees.
Tracy Schrans, Principal and President, Focal Research Consultants, discusses her upcoming session at IAGR2022 in Melbourne
April 15, 2022
This October 2022, Tracy Schrans and Dr. Tony Schellinck, will be presenting at IAGR 2022 in Melbourne, Australia.
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- Up to 5 users
- 5 Email Accounts
- No License
- Phone & Mail Support
- Up to 5 users
- 5 Email Accounts
No LicensePhone & Mail Support
- Up to 5 users
- 5 Email Accounts
- No License
Phone & Mail Support
- Up to 5 users
- 5 Email Accounts
- No License
- Phone & Mail Support
Want more information? Don’t hesitate to contact us.
Request product information, and demos or send us your questions.
A Focal Research Consultants representative is ready to answer your questions and get a complete understanding of your needs.
